Google TrustRank implies
how much value Google attaches to your
website in terms of commitment and seriousness.
Besides the off-page factors, Google
considers certain other factors to determine
the rank of your website in search engine
ranking pages. There are some logical
and easy to implement attributes of
your website that can win the much valued
trust of Google for your website.
Google evaluates online websites on
similar grounds as we evaluate shops
and businesses while shopping for ourselves
in the world of bricks and mortar. The
parameters that you account for while
adjudging a brand trustworthy or otherwise,
are the identical parameters that Google
puts you through to adjudge trustworthy
of higher rank. Paying proper heed to
these points can significantly improve
the prospects of your online business
and get you over from the Sandbox phase
much quicker than otherwise.
1. Register your domain for ten years
straight, so as to reflect your seriousness
to stay in online business for a long
time.
2. A SSL certificate for at least two
years will convey to Google that your
business has verified checking account.
3. Putting up the privacy policy of
your website as regards the information
collected from each visitor, in detail,
is another confidence building measure.
4. Akin to real world, placing your
contact information (like name, address,
telephone, email etc.) on the website
wins trust and confidence of both the
visitors and Google.
5. With big budget, you can go for “Hacker
Safe” services and place the icons of
the same on your website. By exhibiting
“Hacker Safe” services, you convince
Google about your commitment to better
customer satisfaction.
Keeping your website in tune with these
factors, hand in hand with the off-page
optimization, like securing quality
links from other relevant websites,
shall reap significant benefits to you
in terms of better online presence and
eventual commercial success.
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