More than eighty percent
of net users search World Wide Web (www)
through SERP generated by search engines
like Google, Yahoo, MSN, Askjeeves and
Lycos. Though all search engines implement
their own secret algorithm to finalize
rankings for the plethora of websites
listed with them, they invariably determine
the ranks based on a concept called
“Link popularity”.
Simply put, Link Popularity stands
for the total count of links in a website
that point to and fro external websites
of relevance. Search engines enumerate
rank of a website based on its link
popularity (the number of external links)
and link importance (quality of external
links). In other words, search engines
filter Spam links by categorizing the
external links at a website into high
quality links and low quality links.
Generally speaking, a website having
thematically relevant links is ranked
significantly better in SERP than otherwise.
Adjudging the highly lucrative nature
of net market, noteworthy tips to increase
and improve link popularity have come
into play. To begin with, a website
must network with other websites for
trade links. Making personal appeal
through emails to webmasters of importance
is a good idea. The email should preferably
be put up innovatively with the necessary
HTML code, so as to make a good offer
impressively.
Registering with a link exchange service
is another effective mean to generate
links pointing to your website. A very
simple and generally free of cost operation,
registering with a link exchange service
is advisable, hand in hand with networking.
It is important to stay away from “link
farms” and ensure relevance of the external
links to the content of your website.
Another imperative strategy is to optimize
your web pages in terms of HTML code,
content, Title tags and META tags. Search
engines rely heavily on these attributes
of your website while ranking for SERP.
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