Organic search is the
most economical and effective way to
reach the widespread target audience
of any web-based business. Optimizing
website for organic search is imperative
for the webmasters to fetch highest
possible ranking and eventual guaranteed
commercial success. The time-tested
tips and tricks that can help you optimize
your website from the search engine
point of view, are as follows:
1. It is utmost essential
to keep the content of the website coherent
to the basic theme of the website. Keeping
the content informative, specific and
at least of 200 words is advisable.
2. It is important
to use keywords at least four times
per 100 words.
3. It is advisable
to use the most valuable keyword in
the TITLE tag, which should be limited
to maximum 15 words.
4. It is a good idea
to buy a listing at Yahoo’s directory,
which in turn will help you generate
significant traffic and eventual positive
influence on ranking.
5. It is suggested
to use traditional HTML tags, like heading
tags and bolding tags, to emphasize
keywords.
6. As most search engines
do not read JavaScript links, it is
advisable to use traditional HTML links
to navigate between WebPages.
7. Internal links also
count for ranking and therefore, each
web page must include a link to the
home page. These links should be plain,
that is, without extra qualifiers.
8. A “Site map” is
also a good strategy that should enable
links to all sections in the website.
9. With graphic images
for links, it is advisable to use ALT
attribute to provide text descriptions
and companion attribute (TITLE) to provide
popup “tool tip” text.
10. It is prudent to
network with site editors and bloggers
through email and encourage them to
link to your website, and hence build
up inbound links.
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